Business Development Manager, Embedded Software Solutions

ABOUT SIOUX

Sioux Group was founded in 1996 in the Netherlands. With over 1,400 engineers, Sioux supports or acts as the R&D partner of leading high-tech companies. We aim to add value to our clients by developing innovative and high-tech solutions that contribute to a smarter, safer, healthier, more enjoyable, and more sustainable society.

We have strong presence in Europe, Sioux is rapidly expanding in Asia, with offices in Vietnam, China, Singapore, and India.

With a strong heritage and a diverse international team, Sioux is proud of our core values: Own it and make it happen, Grow and innovate together, and Surprise customers. If these values resonate with you, we would love to welcome you to our team.

About the role 

Sioux's Embedded Solutions business unit helps high tech device companies focus on their core product IP while we take care of the embedded stack underneath it. Alongside embedded software development services, we offer three connected service offerings: 

1. Lifecycle Support. Seven to fifteen year security maintenance, OS and component sustaining, automated regression testing, and field defect resolution for products already shipped. 

2. Embedded Android. Migration from Linux, Windows CE, or legacy RTOS to Android; full stack Android product development on customer hardware; and Android version upgrades for the installed base. 

3. Edge AI. On device intelligence (vision, sensor fusion, predictive maintenance) running on the silicon already inside the customer's product, with no cloud dependency. 

We deliver through a blended European and Asia engineering model, giving customers Western engineering standards at Asian cost levels. 

This role owns international growth of the Embedded Solutions proposition. The focus is selling embedded software solutions to international developers of medical devices and other high value B2B equipment, where products carry long field lifecycles and require regular updates to stay compliant and secure. The Business Development Manager identifies these companies, opens the conversation at R&D leadership level, and converts interest into scoped pilot engagements that grow into long term programs. 

Core responsibilities 

• Build the pipeline for the three core service offerings, targeting device companies with installed bases that require long lifecycle software support, hardware platforms moving to embedded Android, or products that would benefit from on device intelligence. 

• Lead the consultative sales cycle from first contact to signed contract: qualify with R&D directors, CTOs, and product owners; coordinate technical deep dives with Sioux experts; shape proposals around the customer's actual challenge (lifecycle TCO, time to market on Android, edge AI pilot); negotiate commercials; ensure clean handover to delivery. 

• Articulate Sioux's hybrid European and Asian delivery model so customers understand how the right mix of expertise, governance, and cost is assembled for their program. 

• Work as one team with Sioux's global embedded experts. Engage technical leads early so that what is sold matches what can be delivered. Participate in resource planning, scoping, and risk reviews at project initiation. 

• Develop market intelligence to support the strategy. Track which industries and customer segments are most ready for each service offering, and where embedded outsourcing budgets are growing. Represent Sioux at international industry events to build brand awareness in high end embedded services. 

• Open adjacent verticals where Sioux's embedded capability is a natural fit, including medical devices such as IVD equipment (where IEC 62304, ISO 13485, FDA and CE experience matters) and IoT smart devices used in B2B settings. The common thread is products with long field lifecycles where embedded software must be maintained, modernized, and made smarter over time. 

Qualifications (required) 

• Bachelor's degree or above in Electronic Engineering, Computer Science, Automation, or a related technical field. 

• Five or more years in business development, account management, sales engineering, or technical project management in embedded software or embedded systems. 

• Comfortable having technical conversations about the embedded stack: ARM (and ideally RISC V) architectures, embedded Linux, RTOS (FreeRTOS, ThreadX, or similar), BSP, HAL, drivers, OTA, and the general shape of an embedded Android or AOSP project. 

• Proven track record selling technology services, ODM, or outsourced engineering to corporate R&D departments, ideally with three or more closed engagements of meaningful size. 

• Familiarity with pricing models for technology services and staff augmentation, and how to position fixed scope, T&M, and managed service commercials. 

• Fluent business English (spoken and written) for daily communication with international customers and Sioux's global teams. Native or fluent Mandarin. 

• Willingness and ability to travel internationally to meet customers and represent Sioux at industry events. 

Preferred (any of the following is a strong plus) 

• Existing relationships with R&D leadership at international device companies, particularly those with an installed base that needs ongoing software support. 

• Experience selling into device categories such as professional AV, smart lighting and connected devices, industrial or agricultural robotics, or medical devices. 

• Background working inside, or selling into, European or American high tech companies. 

What success looks like in the first 12 months 

A qualified international pipeline across all three service offerings, two or more pilot engagements signed and successfully transitioning into follow on programs, and Sioux recognized in the target customer segment as the partner that lets device companies focus on their core product while we cover the embedded stack. 

WHAT WE CAN OFFER

Our employees are our strength and together we want to achieve the maximum. That is why we invest a lot in our employees, through generous development budgets and personal attention. According to our employees, this is what makes the difference at Sioux. We are proud of that. For us, success is more than just a good salary: it is also about feeling valued, getting responsibilities, and to be able continuously develop oneself.

• Internal training, coaching, and a generous development budget

• Varied work due to the diversity in technologies, markets, and projects

• Competitive salary, AWS, and variable bonus

• An open culture that focuses on collaboration, learning, and having fun

• An innovative work environment